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MARKETING SUPPORT
While
Marketing is primarily an entrepreneurial function, all
possible efforts have been made to help SSI sector in
their marketing endeavour. The following services are
offered under this category of assistance.
(i) SSI units applying for NSIC registration under the stores-purchase
programme of the Govt. of India are inspected and assisted to enlist them
under NSIC. This service is chargeable. Enlistment with NSIC offers an
unprecedented opportunity not only for exposure of SSI's products but also
for tender marketing, wholesale distribution, publicity & confidence.
(ii) Complaints of non-observance of purchase policy are taken up with the
concerned organisation, PSUs etc.
(iii) SSI units are
periodically invited to Vendor Development Programmes,
Exhibitions, Trade Fairs etc. for participation to
broaden their marketing network. Short-term training
courses on marketing management are conducted to update
their marketing skill & knowledge.
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